The focus for Blue Bay (the residential arm of Atlantic) is on selecting the right locations for developing exciting, innovative urban schemes. "We're looking to build state-of-the-art spaces in locations where people can enjoy what's best about living in a city" comments Craig Davies, head of the residential division. "We have gathered a great deal of expertise and knowledge through our commercial developments and we believe we have the right formula not only to build truly exciting homes, but also to make a positive impact on regeneration and the quality of the urban environment."